雅思听力真题（Part 3）

Hennings marketing project

Hennings软饮料公司营销项目讨论

本篇也叫：Hennings营销项目、软饮料营销项目、Hennings公司、健康饮品营销、营销项目讨论、Hennings

Part 3 · 考频：中频 · 最近考试：2010.9.4

本篇为雅思听力真题（Part 3）《Hennings marketing project》，共 10 题，2010.9.4雅思考试真题回忆，页面提供完整题目、答案与解析，并支持在线机考模式免费练习。本页同时提供 Markdown 版本 供 AI 助手与搜索引擎直接读取。

文章大意

雅思听力Part3中，商科学生Sue和Gary讨论为软饮料制造商Hennings策划营销项目：需构思一款新产品并设计营销活动的前期阶段。两人决定做健康饮品，目标群体定为儿童，并规划了七周任务，包括第二周做案头调研、查阅行业数据与竞争对手网站，第三周汇总信息并撰写报告。

题目与答案

  1. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21_____ |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：children

    原文定位：Children. That'll be more fun to market. So this is week one we're in now, so we've got that sorted, and we've got seven weeks altogether

  2. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22_____ research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：desk

    原文定位：I think we should spend that week doing desk research, you know, gathering as much information as possible from newspapers and the Internet

  3. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23_____ figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：trade

    原文定位：Shall we divide the areas we're going to study? I could look at some trade figures, you know. I'll get the ones which are most up to date

  4. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24_____ of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：performance

    原文定位：I think we need to know something about other products like this and their performance

  5. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25_____ of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：section

    原文定位：Yes, and then one of us should actually write it up. Then we'll have section one of the report done

  6. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26_____ |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：description

    原文定位：We'll need to write a product description, you know, a detailed one to use in the market survey

  7. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27_____ |
    | 内容 | Gary to lend his 28..... (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：managers

    原文定位：And the following week I could be designing a questionnaire for store managers to send out with it

  8. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28_____ (contains a useful 29.....) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：book

    原文定位：I've got a book that might be useful if you want to borrow it

  9. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29_____ ) |
    | Week Six | Produce a 30..... plan for advertising |
    | Week Seven | Finalise report |

    答案：checklist

    原文定位：Yes. It's got a checklist that's very helpful

  10. | Marketing Project |
    | --- | --- |
    | Week One | Identify new product - health drink aimed at 21..... |
    | 内容 | Do 22..... research (using Internet and newspaper) Study: a)recent 23..... figures (Gary) (to check the 24..... of similar products) Competitors` websites - look at products and plans (Sue) |
    | Week Three | Pool information Produce first 25..... of report (Gary) |
    | Week Four | Write detailed product 26..... |
    | Week Five | Design a questionnaire for shop 27..... |
    | 内容 | Gary to lend his 28..... (contains a useful 29..... ) |
    | Week Six | Produce a 30_____ plan for advertising |
    | Week Seven | Finalise report |

    答案：media

    原文定位：Not quite. Don't you remember the lecturer said we should include a media plan for the advertising campaign

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