雅思听力真题（Part 3）
跨国公司与巧克力品牌营销作业辅导
本篇也叫：跨国公司作业、巧克力品牌营销、跨国企业营销、多国公司论文、跨国公司巧克力案例、全球营销作业
Part 3 · 考频：中频 · 最近考试：2024.8.3/2021.7.24
本篇为雅思听力真题（Part 3）《Assignment on multinational companies》，共 10 题，2024.8.3/2021.7.24雅思考试真题回忆，页面提供完整题目、答案与解析，并支持在线机考模式免费练习。本页同时提供 Markdown 版本 供 AI 助手与搜索引擎直接读取。
雅思听力Part3中，商科学生Lara与导师讨论她关于跨国公司的作业初稿。内容涉及某巧克力品牌在不同市场的品牌形象与广告策略差异、调整咖啡因和糖分迎合当地口味、全球营销目标、针对年轻人的广告信息，以及超市免费塑料袋引发的环保争议等伦理问题。
答案：uses different methods of advertising
原文定位：I'm interested in your research on this chocolate and its brand image. You've shown that it's quite different in different markets and the differences in advertising campaigns, how in some countries it's sold in pretty upmarket places, whereas in others it's sold in supermarkets that appeal to a different customer
同义替换：「markets」↔「countries」，「methods」↔「campaigns」
答案：maximising sales
原文定位：But what I thought worked really well was your explanation of how a huge increase in sales is what most companies who go global are after
同义替换：「aim of global marketing」↔「what most companies who go global are after」，「very clearly」↔「worked really well」，「maximising sales」↔「a huge increase in sales」
答案：may fail to take local values into consideration
原文定位：the supermarket chain who offered free plastic bags in a market which is very environment conscious. Their aim had been to bring in lots of new customers quickly by getting their name seen everywhere in town, but they'd forgotten that that market didn't want any more plastic polluting their environment
同义替换：「local values」↔「very environment conscious」
答案：replacing local managers
原文定位：Well, it's okay if the multinational comes into your country, takes over a company, and introduces better working conditions or new machinery, but it's the way they often bring in their own management team who ride roughshod over everyone, and who don't exactly go in for consultation at local level
同义替换：「replacing local managers」↔「bring in their own management team」
答案：centralisation
原文定位：Of course, there's the whole idea of managing time and what happens when customers don't get their goods on time. But I'd like to read up on the effects of managing all distribution from just one office. Because if a company isn't used to that and it's suddenly introduced, it can be chaos. I looked at the issue of stock control in last term's paper, so I'd rather not revisit that
同义替换：「centralisation」↔「managing all distribution from just one office」
答案：location of head office
原文定位：At first, I thought they'd be good to illustrate the importance of getting the workforce right, but I'm not sure I'd have enough information. But what I could use them for is to show how you have to base your company in the right part of the world to benefit from tax advantages;That's what Drummond's did
同义替换：「location of head office」↔「base your company in the right part of the world」
答案：timing of going global
原文定位：I read recently that they've made the classic mistake of going for an international market before they've really grown enough, and that's causing them some headaches
同义替换：「timing of going global」↔「before they've really grown enough」
答案：bargaining power
原文定位：What about Elbeys? There are really detailed figures showing that by going global, they were in a strong position to negotiate rock bottom prices for their materials because they were buying in bulk
同义替换：「bargaining power」↔「in a strong position to negotiate」
答案：size of workforce
原文定位：Babbis would be good for that, too. All the figures relating to their staffing levels before and after going global are available
同义替换：「size of workforce」↔「staffing levels」
答案：changing suppliers
原文定位：I did look at how Emerson went to different companies who provided them with components they needed when they went global, and what a huge difference this made to quality
同义替换：「changing suppliers」↔「went to different companies who provided them with components」