Gamification

文章大意

文章介绍游戏化（gamification）现象，即把游戏思维和机制用于商业等非游戏场景，通过徽章、积分、虚拟货币等奖励激发竞争心理，类似航空公司的常旅客计划。还讲到游戏化用于社交媒体即时反馈、行为改变、职场培训（如飞行员模拟器），以及澳大利亚政府My FitBuddy健身App等案例。

题目与答案

1. What is it?

   ·The use of gaming techniques in non-game situations

   ·In business, it is frequently used for 31_____

   答案：marketing

   原文定位：Up to now, its most common function has been marketing

   同义替换：「frequently」↔「most common」，「used」↔「function」

2. ·Use people`s desire to win a reward

   ·Not a new idea, e.g. incentive schemes were first used by 32_____ .

   答案：airlines

   原文定位：Just think of the frequent flyer incentive schemes that were initiated by airlines to try and retain customers

   同义替换：「first」↔「initiated」，「Not a new idea」↔「has been around for years」

3. Uses

   ·To get online 33_____ quickly

   答案：feedback

   原文定位：it is seen as an excellent way of obtaining almost instantaneous feedback through common social media sites

   同义替换：「get」↔「obtaining」，「quickly」↔「instantaneous」

4. ·To persuade people to change their 34_____ .

   答案：behavior

   原文定位：as a means of trying to convince people through fun activities to alter their behavior

   同义替换：「persuade」↔「convince」，「change」↔「alter」

5. ·For training purposes, e.g. simulators used by 35_____ and town planners.

   答案：pilots

   原文定位：Good examples of this are the aircraft simulators used by pilots or the urban simulators used by town planners

   同义替换：「training purposes」↔「education or training in the workplace」

6. Successful examples

   ·Official campaigns

   - Australian government: to encourage people to 36_____ more

   - overseas local authority: to reward drivers for not speeding

   答案：exercise

   原文定位：In Australia, the government developed a smartphone app;whose aim was to help people get off the sofa and exercise

   同义替换：「encourage」↔「help」

7. ·Health

   - a staircase at a station that worked like a 37_____

   答案：piano

   原文定位：the staircase next to it was transformed into a piano

   同义替换：「worked like」↔「transformed into」

8. - a game that helps recovery when old people hurt their 38_____ in a fall

   答案：hand

   原文定位：When the elderly fall, the most common injury is not to the arm or the leg, but to the hand

   同义替换：「old people」↔「elderly」，「hurt」↔「injury」

9. Things to consider

   ·It`s important for gamification to be 39_____ .

   答案：fun

   原文定位：First of all, there is no way it can work unless it is fun

   同义替换：「It`s important for」↔「no way it can work unless」

10. ·Need to think about the laws regarding 40_____ .

    答案：privacy

    原文定位：they should always be mindful of their legal obligations in terms of legislation relating to privacy

    同义替换：「laws」↔「legislation」，「regarding」↔「relating to」，「think about」↔「mindful」