雅思听力真题(Part 4)

Different types of supermarket layout

超市布局类型如何促进销售

本篇也叫:超市布局、超市货架摆放、网格布局、自由式布局、精品店布局、超市陈列方式

Part 4 · 考频:中频 · 最近考试:2021.12.30/2018.5.12Asia

本篇为雅思听力真题(Part 4)《Different types of supermarket layout》,共 5 题,2021.12.30/2018.5.12Asia雅思考试真题回忆,页面提供完整题目、答案与解析,并支持在线机考模式免费练习。本页同时提供 Markdown 版本 供 AI 助手与搜索引擎直接读取。

文章大意

讲座介绍超市利用布局提升销量的三种主要类型:网格布局以平行通道高效利用空间但单调;自由式布局随机摆放让顾客停留更久但空间利用率低;精品店布局围绕特色食品区划分小区域,吸引人但成本高。还提到肉类和奶制品常放在超市后墙以引导顾客走遍全店。

题目与答案

  1. | Supermarket | Description | Advantage | Disadvantage |
    | --- | --- | --- | --- |
    | Grid | Parallel aisles | Control 31_____ | have to 32_____ through the store |
    | Free-form | 33_____ pattern organization | Customer need more 34_____ to find products | poor use of space, so less 35_____ |
    | Boutique | Displays arranged around a food specialty | separated into 36_____ Creates attractive image | poor use of space |

    答案:traffic flow|||rush|||random|||time|||cost effective|||smaller areas

    原文定位:helps to manage traffic flow;customers to rush through the supermarket;arranged in a random pattern;customers tend to spend more time;less cost effective;divides parts of the store into smaller areas

  2. quieter areas
    • more expensive products
    • most profitable products
    • products reduced in price
    • products aimed at children
    • products requiring careful selection
    • slow-moving products

    答案:more expensive products

    原文定位:Items which consumers tend to spend more time considering before buying, such as cosmetics, are usually placed away from the busy areas so that people can look at them in comfort

    同义替换:「quieter areas」↔「away from the busy areas」,「products requiring careful selection」↔「spend more time considering before buying」

  3. end of aisles
    • more expensive products
    • most profitable products
    • products reduced in price
    • products aimed at children
    • products requiring careful selection
    • slow-moving products

    答案:slow-moving products

    原文定位:Products placed at the end of aisles;supermarket managers often place products which are not selling quickly enough in these positions

    同义替换:「slow-moving products」↔「not selling quickly enough」

  4. middle shelves
    • more expensive products
    • most profitable products
    • products reduced in price
    • products aimed at children
    • products requiring careful selection
    • slow-moving products

    答案:more expensive products

    原文定位:The eye level;middle shelves, so the things which cost more are placed here

    同义替换:「more expensive products」↔「cost more」

  5. near the entrance
    • more expensive products
    • most profitable products
    • products reduced in price
    • products aimed at children
    • products requiring careful selection
    • slow-moving products

    答案:most profitable products

    原文定位:the fruit and vegetable department is the first shoppers come to as they enter the store. These, together with flowers, produce a greater profit than any other department

    同义替换:「near the entrance」↔「first come to as they enter the store」,「most」↔「greater」

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