Research on a chain store in the UK

文章大意

讲座介绍英国连锁店系列中的Telsa石油公司，讲述其从南英格兰小镇家族小店起步，靠回头客折扣扩张，逐步在全英开设加油站，并通过数据分析关闭低利润站点、聘请顾问优化总部、转移员工，最终进军其他细分市场。

题目与答案

1. Initial Expansion

   The company expanded by opening more 31_____ to increase market share in England.

   答案：petrol stations

   原文定位：They were able to open petrol stations across the country, subsequently increasing their market share in England

   同义替换：「expanded」↔「open」

2. They should reduce the number of branches in 32_____ .

   答案：Southern Scotland

   原文定位：closing the less profitable stations in the south of Scotland

   同义替换：「branches」↔「stations」，「reduce」↔「closing」

3. Consultation

   They shut down the 33_____ of the convenience in Oxford.

   答案：head office

   原文定位：Telsa close the head office of the convenience stores in Oxford

   同义替换：「shut down」↔「close」

4. Over 200 staff had to be transferred and 34_____ .

   答案：retrained

   原文定位：transferred over two hundred staff to other offices and retrained them to carry out their new roles

5. A new brand image was established to focus on selling 35_____.

   答案：fresh food

   原文定位：establish a new;brand image by selling fresh food in their convenience stores

6. The future way

   A 36_____ was assigned to hold each discussion.

   答案：manager

   原文定位：assigning every manager the task of holding staff discussions

7. Retail stores should be flexible in making 37_____ .

   答案：profit-making strategies

   原文定位：increasing the flexibility of the profit-making strategies of each of the retail stores

8. Changes should be introduced in 38_____ so that staff can become accustomed the new rules.

   答案：stages

   原文定位：any future changes were introduced in stages in order to familiarize the staff with the new regulations

   同义替换：「accustomed」↔「familiarize」，「rules」↔「regulations」

9. Conclusion

   Be open-minded about the 39_____ for expansion they choose.

   答案：strategies

   原文定位：maintaining an open mind when deciding on strategies for expansion

10. Companies have saved costs by changing the structure of the 40_____ of department.

    答案：organizational

    原文定位：and look at how department stores, for example, were able to alter their organizational structure whilst minimizing costs and staff redundancies

    同义替换：「saved」↔「minimizing」，「changed」↔「alter」