Advertising effect

文章大意

这篇雅思听力Part4讲座讨论制作广告材料时需考虑的因素及其对产品销售的影响，包括将广告限制在目标市场地理范围内、选择广播/电视/传单/口碑等传播方式、利用声音和气味唤起记忆（如Mandy's Candy Store的巧克力香味），以及为数字产品设计灵活统一的广告布局。

题目与答案

1. The important factor to consider

   ·The 31_____ customers can travel affects the probability that they will buy the products

   答案：distance

   原文定位：the distance that customers are willing to travel is a significant factor in their choice of where to purchase that product

   同义替换：「buy」↔「purchase」，「affects」↔「significant factor」

2. Methods of communication

   ·Advertising slogans are easier to remember if there is a 32_____ , played with them.

   答案：sound bite

   原文定位：Studies show that consumers are much more likely to remember advertising slogans if there’s also a sound bite

   同义替换：「easier to」↔「much more likely to」

3. ·Mandy`s Candy Store appeals to people`s sense of 33_____ to draw in customers.

   答案：smell

   原文定位：Did you know that your sense of smell is closely linked with memory? Think about Mandy’s Candy Store up the road. Every time you walk past it, you can just smell the chocolate, right

4. ·To an Ad campaign for digital products, it is 34_____ that is extremely important.

   答案：flexibility

   原文定位：the flexibility of this kind of products is extremely important

5. Effect on your product sales

   ·The customer`s 35_____ after he or she experiences the Ad is most important.

   答案：reaction

   原文定位：Once the customer experiences the ad, the important thing is his or her reaction

6. Marketing strategies

   ·On international flights, it is wise for advertisements to be displayed in the common 36_____ of most passengers.

   答案：language

   原文定位：Often you’ll see Apple ads on international flights that appear not only in English, which is the lingua franca of most regions, but also in the native languages of the majority of passengers

   同义替换：「most」↔「the majority of」

7. ·Very few young people buy 37_____ .

   答案：newspaper

   原文定位：Do you know anyone under the age of twenty-five that buys a newspaper

   同义替换：「Very few young people」↔「anyone under the age of twenty-five」

8. ·The UNESCO website would be a good place to advertise for companies aiming to improve the 38_____ .

   答案：environment

   原文定位：Imagine you’re a company that is aiming to improve the environment by making products that reduce human waste

9. ·One good location to place Ads for sunscreen is the 39_____ .

   答案：swimming pool

   原文定位：What is one great place to advertise suntan lotion? How about a swimming pool

   同义替换：「sunscreen」↔「suntan lotion」

10. ·A good scene for a water purification commercial would be 40_____ .

    答案：national park

    原文定位：Can’t you see how much more effective a commercial with the beautiful scenery and flowing rivers of a national park would be than, say, water dripping from a tap

    同义替换：「good scene」↔「beautiful scenery」